Applications for our 2023 Market Entry Accelerator have now closed

…but that’s not the end of it! We’ll be back next year looking for scaling Australian fast-moving consumer goods (FMCGs) businesses that want expert advice and connections in order to enter the UK market, including an exclusive opportunity to pitch to a leading UK supermarket chain.

Keep me updated

BUILD YOUR UK MARKET ENTRY STRATEGY

This Market Entry Accelerator consists of a 5-week market entry strategy program based in Australia and a 2-week in-market immersion program in London, UK. This program is funded by the Australian Government Department of Industry, Science, Energy and Resources through AusIndustry’s Incubator Support Initiative.

The 5-week Brisbane market entry strategy program will cover:

  • The landscape for FMCG businesses in the UK
  • Building a value proposition and brand to compete in the UK
  • Export market investment strategies
  • Strategic partnerships, channels and building your opportunity pipeline
  • An exclusive opportunity to virtually pitch to a leading UK Supermarket chain

The mid-program 2-week London immersion will consist of:

  • An on-the-ground market access program, including activities to support participant’s understanding of the funding landscape, legal and regulatory considerations (including GDPR, UK contract law and Brexit) and networking opportunities.
  • Meetings with key distributors, partners, customers and investors.
  • An opportunity to meet with the heads of several leading UK supermarket chains

What did our 2019 participants have to say?

“We secured an order from Sainsbury’s, so glad we did it!”
Tom Maclean

SOFI Spritz

“For those companies that are ready to export but are realistic about immediate outcomes then the program is a great stepping stone.”
Kylie Watson

Nutworks

“I did learn a lot from the EiR’s and will be forever grateful for this.”
Angus Woods

Human Bean Co

“The UK Market Entry Accelerator was a hugely beneficial program. I would highly recommend this program to anyone serious about entering the UK.”
Sandra Ebbott

Mizzie the Kangaroo

OUR SELECTION CRITERIA

BUSINESS CRITERIA:

  • Must be an Australian FMCG business ready to scale internationally
  • Must currently have robust supply chain/production practices.
  • Must have sufficient experience supplying product to large retailers/previous exporting experience preferable

STRONG DESIRE TO EXPORT TO THE UK:

  • Possess a strong commitment to begin exporting to the UK market.
  • Possess a dedicated team with the ability (technical infrastructure and resources) to implement strategies and solutions, or the ability to build one.
  • Must have sufficient funds available to commit to executing on a suitable opportunity (such as a successful pitch to Sainsbury’s)

COMMITMENT TO PARTICIPATE:

 

  • Participants should be CEO’s with optional support from other C-level executives or business development roles
  • Ensure you can commit to attending all workshops and program activities
  • Ensure that you can participate and finance the international travel component of the program to London (estimated at $6,000 plus GST per person (tax deductible under the Export Market Development Grant)
What is an FMCG?

A fast moving consumer good (FMCG) is one produced quickly, for relatively little cost and sold for wide public consumption. Such products include, but are not limited to:

  • Premium pizza
  • Plant-based/meat-free frozen goods
  • Plant-based/meat-free meal solutions
  • International restaurant and street food brands
  • Bakery counter
  • Eco houseld and personal care goods
  • Premium salad dressings
  • Marmalades
  • Honey
  • Gravy
  • Vegan canned meat/meals
  • Plant based dairy products
  • Healthy snacks

THE SUPERMARKET PITCH

All participants will leave the program having had the opportunity to pitch to at least one major UK supermarket.

We will be connecting with multiple UK retailers to give participants the advantage of connecting with the partners that best suit their brand/product strategy.

During the London Immersion trip, participants will have the opportunity to visit retailers in person and better understand what they need to do to stand a chance of being stocked.

Once back in Australia and when a participants’ proposition/pitch is ready, we will facilitate a pitch to a major UK supermarket.

In 2019 we partnered with Sainsbury’s to hold a buyer pitch day with the retailer.